Latest posts

Prioritise Core Web Vitals improvements using field data for LCP, INP and CLS. Build a work list from actual loading elements, interactions and layout shifts.

Find orphan pages by comparing CMS and sitemap inventories with an internal-link crawl. Separate crawler limitations, add relevant links and verify discovery again.

Investigate the SEO impact of 5xx errors by URL, time and server layer. Check 500, 502 and 503 responses, CDN logs, critical actions and post-fix behaviour.

Analyse crawl waste with verified bot requests grouped by URL behaviour. Separate filters, redirects and errors from discovery of important content.

Plan faceted navigation SEO by separating useful combinations from crawl-only variants. Check parameter order, crawling rules, empty results and direct URLs.

Check JavaScript SEO content rendering across initial HTML, the rendered DOM and Google’s live test. Inspect direct URLs, API failures, links and noindex behaviour.

Find canonical errors by checking source HTML, destination responses, content similarity and Google-selected URLs. Separate template faults from conflicting signals.

Robots.txt controls crawling; noindex controls indexing. Choose the right approach for search exclusion, PDFs and private content, then test conflicting instructions.

Investigate pages not indexed through URL Inspection, HTTP responses, robots and noindex rules, canonical signals and content differences, with checks for each state.