Social media engagement but no leads: why?
Social media engagement but no leads? Check the audience, service message and contact route. A practical example linking creative posts to buyer questions.
How to rescue a delayed website project
Rescue a delayed website project by reviewing working deliverables, separating launch blockers and rebuilding the schedule around missing inputs and tests.
Chatbot gives wrong answers: how to fix it
If your chatbot gives wrong answers, inspect the source, retrieved information and final reply separately. Record the failure and choose a targeted fix.
Mobile form abandonment: causes and fixes
Reduce mobile form abandonment by checking unnecessary fields, keyboard overlaps and error messages. A practical phone-based form test checklist.
Why GA4 and Google Ads numbers differ
Investigate GA4 and Google Ads data discrepancies through event definitions, channels, dates, counting and attribution. Includes a timing example.
Add to cart but no purchases: where is the problem?
Add-to-carts without purchases? Separate basket, address and payment losses. Check unexpected delivery costs, technical errors and test-order results.
Google Ads clicks but no conversions: what to check
Google Ads clicks but no conversions? Compare actual records with tracking first, then inspect search terms, landing-page relevance and the enquiry form.
Organic traffic but no leads: what to check
Organic traffic but no leads? Check search intent, the route to your service and the contact form. A practical diagnosis using Search Console and real records.
How to turn a business idea into a project
Turn a business idea into a project by testing the problem, defining one user journey and trying a small first version. Includes a practical example.
How to choose an ecommerce platform
Compare ecommerce platforms using your products, payment, shipping, integrations and daily management. Test the same order journey on each option.