Add-to-carts but no sales: how to investigate the purchase journey
Investigate the gap between adding products and purchasing. Separate cart and checkout behaviour, then review delivery information, payments and errors.
How to choose an ecommerce platform around your business model
Compare ecommerce platforms using real product, checkout and fulfilment needs. Build requirements, assess total cost and test migration before choosing.
How to write a website project scope that teams can deliver
Define a website project through user journeys, content, integrations and acceptance criteria. Includes a practical scope table for your agency brief.