Search vs Performance Max: matching campaign type to the job
Compare Search and Performance Max through business goals, measurement and creative readiness. Use a practical decision framework and a controlled test.
A Google Ads audit checklist before increasing spend
Audit Google Ads goals, measurement, search intent and sales follow-up before increasing spend. Turn findings into an evidence-based action list.
Website migration SEO checklist: before and after launch
Protect important URLs and customer journeys during a website migration. Plan URL mapping, launch checks, enquiry testing and accountable monitoring.
How to prioritise Core Web Vitals improvements
Prioritise Core Web Vitals through real tasks and affected page groups. Connect LCP, INP and CLS to field evidence, diagnosis and functional checks.
How to find and reconnect orphan pages
Find pages missing internal routes by comparing URL inventories. Decide which to reconnect, revise or consolidate through their current purpose.
How to investigate 5xx and availability errors for SEO
Review server errors through frequency, affected pages, system layers and user impact. Build an evidence trail for a focused technical SEO investigation.
How to identify wasted crawling on a large website
Investigate crawling through verified requests, URL groups and business value. Prioritise the causes of unnecessary address generation on large websites.
Controlling crawling and indexing on faceted ecommerce pages
Assess ecommerce filters through customer need, URL generation and technical behaviour. Separate useful search destinations from temporary selections.
JavaScript SEO: checking how search engines receive your content
Compare initial HTML, rendered content and direct page access on JavaScript websites. Review meaningful content, data failures and crawlable links.
How to find and prioritise canonical errors
Review canonicals through page purpose, destination validity and consistent technical signals. Use a diagnostic table to prioritise incorrect targets.