SOLUTION / 01 — QUALIFIED LEADS
Let’s create a clearer path to enquiries that fit your business.
We first define the customers you want to reach and which enquiries fit your business. Then we prepare your service page, messaging and marketing around those priorities.
Let’s discuss your lead goals- 01Need↗
- 02Proposal↗
- 03Inquiry↗
- 04Review↺
Who is it for?
For businesses that sell services through conversations, discovery meetings or proposals, and want to generate enquiries or assess incoming leads more effectively. It provides a focused starting point when service scope is too broad, enquiries come from the wrong regions or the sales team cannot see where leads originate. Your business needs the capacity to respond to enquiries and someone responsible for sharing the outcomes of conversations.
Scope of work
Definition of a qualified lead.
Together, we define the priority service, customer profile, service area and acceptance criteria. We turn the information needed to assess sales fit into a short checklist.
Offer and enquiry page.
We explain the service scope, how you work and the first step. Every form question has a purpose, and visitors are told what will happen after they enquire.
Customer acquisition plan.
We prioritise one main channel based on search demand, timing expectations and available resources. We prepare the messages and relevant page together, then set the order of implementation.
Lead tracking.
We set up a basic process to track lead source, fit, conversations and proposal status. We can start with an existing tool or a shared tracking sheet; buying separate software is not a prerequisite.
How do we proceed?
We define the focus.
We review your existing enquiries and service, choose one priority goal and record the starting point.
We build the initial journey.
We prepare the message, page and tracking process, then check that form submissions reach the right destination and measurement works.
We improve through feedback.
We review lead quality alongside your business’s assessment and plan the next changes with clear reasons.
What do we measure?
We assess enquiry volume, leads that meet the defined criteria, completed conversations and enquiries that reach the proposal stage. If source data and cost information are sufficient, we also review cost per qualified lead. We need feedback from your business to assess sales outcomes, and clearly identify any steps we cannot track in the report.
Engagement model
The initial setup is a separate project. Monthly improvements can follow with a defined production and implementation capacity. Ad spend and third-party tool fees are listed separately. Each month, the priorities and completed work are made visible.
Common questions
Can you predict how many enquiries we will receive?
We do not promise an exact number. We assess demand, competition, budget and your offer together, then update expectations using the initial data.
Can we start without a CRM?
Yes. A simple tracking process may be enough. If integration becomes necessary, we assess feasibility and the additional scope separately.
Can we promote all our services at once?
Choosing one priority service at the start makes the message and evaluation clearer. We add further services according to the data and available capacity.
Let’s define which enquiries bring value to your business.
Tell us about your service, target customer and how you currently handle enquiries. Together, we can clarify the initial scope of work.
Let’s discuss your lead goals ↗Which services support this solution?
We draw on the services below according to your needs. Together, we agree on the work to include at the proposal stage.
Have a different goal?
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From first search to enquiry.
Bring your message, landing page and campaigns together to reach relevant prospects.