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Digital Marketing

What is Digital Marketing?

Digital Marketing is the act of advertising your content online. You promote your work by making it accessible from everywhere, through almost every channel, as well as making it known. As long as one has internet access, your website and services should be available. 

At the core of digital marketing, which is a sub-branch of marketing as we know it, there is the term target audience, your potential customers. Digital marketing is reaching out to your target audience and in a way showcasing your brand identity via online means.

What is Brand Identity and Branding?

Your Brand Identity is the collection of impressions you want your brand to make. It revolves around the qualities of your brand, and determines how your target audience will get to know and remember you. It is also what differentiates you from other brands that offer the same service or sell the same product. Typically it involves brand name, logo, motto, color palette graphics, and other visual elements. 

Branding is the process of making a brand known. It covers brand identity as well.

What is a Website and Why is it Important?

A website is an internet address under one single domain or person, aiming to interact with people visiting it. 

Even if it might seem otherwise, websites are still on the rise, for other digital marketing channels are used to lead the target audience to one single website. There should be a precise balance when it comes to the budget you spare for advertising and the one for polishing your website, for if your idea is to market your product or service your website should be prepared accordingly.

Digital Marketing Channels

SEO (Search Engine Optimization)
It is possible to advertise through the proper use and optimization of search engines. All search engines use algorithms when showing search results.
Pay-Per-Click Advertising
With PPC, you pay money every time one of your ads is clicked. The price is not fixed. It is something you buy, and is not organic. Typically you will see PPC ads on the top of the page labeled with advertisements on search page results. It is a great alternative to organic SEO but can be costly.
Affiliate Advertising
Affiliate Advertising is advertising your products or services via third party channels such as influencers, bloggers, websites, publishers. They promote your products mostly through a link on their website. When the customer makes a purchase, the affiliate earns money.
Google Adwords
Google Adwords, now commonly known as Google Ads, is a service by Google that centers around what can be said as keyword marketing. With Google Ads, you do not pay when the advertiser shows your ad, but when people click on it. This price may change depending on the competency around the keywords you want your ad to be shown.
Mail Advertising
As the oldest form of digital marketing, mail advertising has not lost anything from its value for brands. This channel of marketing is used to strengthen the brand-potential/existing customer relationship. Compared to other digital marketing channels, it is cheaper and has a high success rate when making your potential customers into permanent ones. Emails such as flash sales, announcements, informative posts might be included under Mail Advertising.
Social Media Advertising
In a way, Social Media has been on the throne when it comes to advertising. The power of recommendations and reviews online has been pretty important. Social Media Advertising refers to the marketing campaign done through social media platforms aiming at increasing the visibility of a brand. The use of chatbots, tags, and creating a community around your brand might help.
Partnership Advertising
As the name suggests, partnership advertising is when two companies or brands make a collaboration to create a marketing campaign. It is important to choose partners that go well with your brand. The goals, values, target audiences of both brands should overlap.