Account and campaign review
We review the existing structure, targeting, search terms, exclusions, ad messages and budget allocation. For a new account, we prepare the initial structure.
SERVICE / 03 — PERFORMANCE MARKETING
Digital advertising.
Connected campaigns.
We plan, launch and improve campaigns across Google Ads and the digital advertising channels suited to your needs. Creative, targeting, budget, landing pages and conversion tracking work together.
EXPERTISE FOR YOUR NEEDS
Choose the service that fits your needs.
Where do you need support? Explore scope, deliverables and first steps within the relevant service.
Google Ads campaign management
We manage your Google Ads account, campaign message and landing experience together.
Social media advertising
We plan social advertising around your audience, creative idea and customer journey.
Analytics and conversion tracking
We build a measurement setup that supports website and marketing decisions.
01 / NEEDS
Is this service right for you?
- Your ads generate enquiries, but you do not know which ones become customers who fit your business.
- Your campaign message and landing page do not support each other.
- You want to launch a campaign with a defined scope for a new service or product.
02 / DELIVERABLES
What do we manage in your campaign?
Campaign plan
We choose the product or service to promote, the target customer and the region. We align the ad message with the relevant web page.
Lead and order tracking
We define the actions to track, such as form submissions, phone calls or orders. With the necessary access and permissions, we check that tracking works.
Campaign improvement
We review spend, search terms and results, then update targeting, ad copy and budget allocation. We report changes regularly.
03 / WORKFLOW
How does the campaign progress?
- 01
Offer and goal
We clarify the priority product or service, target region and definition of a qualified lead.
- 02
Setup and checks
We check the campaign, landing page and tracking together, and set budget limits.
- 03
Learning and improvement
As sufficient data and sales feedback become available, we improve the targeting, message and page.
04 / EVALUATION
Spend, leads, sales.
What do we track?
We track spend, cost per lead or order, and customer fit. Where sales data can be shared, we include it in the review; we assess return on ad spend and business profit separately.
What does the proposal include?
Media budgets are paid to the selected platforms. Channel selection, campaign setup, creative production, landing pages and ongoing management are specified in your proposal.
05 / FAQS
Before we begin.
Is the advertising budget included in the service fee?
No. Ad spend and the agency service fee are listed separately in the proposal.
Can we work with my existing Google Ads account?
Yes. After reviewing the account structure and permissions, we can work with your existing account. The account owner authorises the access required.
Does every enquiry lead to a sale?
No. Lead fit, your offer and your sales process all affect the outcome. That is why we define leads and plan sales feedback together.
Do you also create the landing page?
If needed, we can scope web design and content work alongside the campaign. Page creation is not automatically included in the management fee.
06 / RELATED SOLUTIONS
Which of your goals does it support?
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Before and after the campaign.
The landing page and the next customer action are parts of the same plan.