SOLUTION / 03 — EXPANSION INTO NEW MARKETS

Let’s shape your offer around the new market’s questions.

Starting with one country and one product or service, we research what local buyers search for and need to know. Then we prepare your messaging, web pages and plan for reaching your first customers.

Let’s discuss your target market
  1. 01Target market
  2. 02Localisation
  3. 03Visibility
  4. 04Conversation

Who is it for?

For businesses that want to offer products or services in a specific country and can handle enquiries from that market. Someone in your business must take responsibility for the language of sales conversations, proposal preparation and delivery terms. Initially, we assess the target language, product or service and required implementation capacity; we base the project scope on a market we can support.

Scope of work

  1. Market and buyer focus.

    We choose one target country and a priority buyer profile. We review search language, alternative offers and questions asked before purchase to identify the initial content requirements.

  2. Localised offer.

    We explain the use, scope and working terms of your product or service clearly for the target market. Together, we verify business-specific technical details and agree who will review the language.

  3. Pages suited to the market.

    We prepare the priority landing pages and contact step. Based on your existing site structure, we plan language options, links between equivalent pages and the necessary technical changes.

  4. Plan to test market interest.

    We define the target buyer, how to reach the first customers and what information to request in an enquiry. We create a tracking process to assess when interest becomes a business conversation.

How do we proceed?

  1. We choose the initial hypothesis.

    We narrow the country, target buyer and offer focus. We clarify what is already prepared and which content still needs to be completed.

  2. We prepare for the market.

    We create the copy, pages and contact journey, then complete language and technical checks. We accurately reflect your business’s terms for sales conversations and delivery.

  3. We assess interest.

    We review the first visits and enquiries and gather buyers’ questions. We use the available findings to decide whether to continue, adjust the scope or create more content.

What do we measure?

We track relevant visits from the target market, interactions on priority pages and qualified enquiries. When your business provides feedback, we also assess progress towards business conversations and proposals. We do not draw definitive conclusions about the entire market from limited initial data. We clearly state the time between an enquiry and a sales outcome, and any steps we cannot track.

Engagement model

Each market has a separate project covering research, page scope and initial setup deliverables. After launch, you can choose monthly work on content and marketing improvements. Additional countries, languages, product groups, advertising budgets and external language services are scoped separately. Sales and delivery preparations are your business’s responsibility; we build the digital work plan around those conditions.

Common questions

Is translating the existing site enough?

Existing content can be a starting point. We also assess the language buyers use, the information they need and their communication expectations.

Can we enter several countries at once?

The feasible scope depends on language, budget and operational capacity. Defining the first engagement in one market provides a clearer foundation for subsequent markets.

Do you guarantee sales from the new market?

No. The work covers digital preparation and demand assessment. Sales also depend on your offer, pricing, competition, sales conversations and delivery terms.

Let’s clarify your first market and first offer.

Tell us about your target country, product or service, and preparations so far. Let’s define a practical starting scope.

Let’s discuss your target market ↗

Which services support this solution?

We draw on the services below according to your needs. Together, we agree on the work to include at the proposal stage.

Have a different goal?

Explore all solutions ↗

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Prepare for a new market.

Plan language, digital experience and customer acquisition together.

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