SEO and organic growth
SEO content strategy
We connect customer questions, search intent and business goals in a purposeful content plan. Service pages, topic hubs and guides each get a clear supporting role.
01 / STARTING POINT
Is this the right work for you?
If you publish regularly but cannot see what each piece contributes, we start with existing pages. Gaps, repetition and overlapping intent help us decide what to create and what to improve.
02 / SCOPE AND DELIVERABLES
What will we prepare together?
Inventory and intent
We map existing service pages, categories and articles to their purpose. Customer questions are matched to page types, with content to retain or consolidate identified.
Topic hubs and supporting content
We plan an overview page and focused pages for specific questions. Each has its own purpose and a useful next link.
Writing briefs and updates
Headings, key questions, required information and links are set out in a brief. New production and updates are prioritised on one schedule.
03 / REVIEW AND DELIVERY
How do we make progress visible?
We review published content through relevant queries, visits and next steps. Tracking identifies which pages need improvement rather than treating article count as the goal.
We agree the starting point, deliverables and responsibilities together. Timeline, production scope, required access and ongoing support are defined in your proposal.
04 / COMMON QUESTIONS
Before we begin.
Is this only for blog posts?
No. We consider service, product, category, topic hub and guide pages together, distinguishing commercial pages from informational content.
Must older articles be removed?
We first assess the content, URL and available performance data. Updates, consolidation or redirects follow that review.
SERVICE · SOLUTION · GUIDE
The other parts of your project.
Explore complementary expertise and guides that support your decisions.