Website migration SEO checklist
A website migration SEO checklist covering URL mapping, 301 and 308 redirects, canonical and language links, sitemaps and post-launch error monitoring.
Read the articleSEO and organic growth
Our technical SEO consultancy identifies issues affecting how your website is crawled, indexed and understood. We turn audit findings into prioritised fixes, coordinate implementation with your development team and verify the results.
01 / STARTING POINT
If pages are difficult to discover, indexing signals are inconsistent or a migration is approaching, we first establish the technical situation. On larger sites we also identify which URLs support business goals.
02 / SCOPE AND DELIVERABLES
We review HTTP responses, robots directives, sitemaps and accessible pages together, recording the issue and affected addresses.
We assess canonicals, redirects, broken links and duplicate content URLs, connecting required corrections with page purposes.
Performance, markup and content access priorities feed into the development list. Implemented changes are checked again and unresolved work is tracked.
03 / REVIEW AND DELIVERY
Completed fixes, crawl responses and Search Console findings are reviewed together. Removing a technical obstacle, getting indexed and improving rankings are different outcomes and are reported separately.
We agree the starting point, deliverables and responsibilities together. Timeline, production scope, required access and ongoing support are defined in your proposal.
04 / COMMON QUESTIONS
Review, implementation and validation can be scoped separately. Development ownership and the fixes to be delivered are agreed at the start.
Yes. We can review current URLs, important content and migration requirements to prepare technical checks before launch.
SERVICE · SOLUTION · GUIDE
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A website migration SEO checklist covering URL mapping, 301 and 308 redirects, canonical and language links, sitemaps and post-launch error monitoring.
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