How to send qualified lead outcomes to Google Ads
To send qualified leads to Google Ads, define the sales status, match the record to the advertising interaction and submit the actual outcome time.
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Google Ads campaign management
Our Google Ads campaign management connects your account, search intent and landing pages around one goal. We manage campaign structure, ad copy, budgets and conversion tracking around your priority product or service.
01 / STARTING POINT
From ad clicks to relevant enquiries.
If you are launching a campaign or need to understand which enquiries your spend produces, we start with the account and offer. Goals are defined beyond clicks, around relevant enquiries or orders.
02 / SCOPE AND DELIVERABLES
Google Ads consultancy and campaign management scope.
Account and campaign structure
We define regions, offers, campaign types and budget allocation. Existing search terms, exclusions and results inform account reviews.
Ads and landing pages
Messaging, creative requirements and landing pages are aligned around one offer so the page supports what the ad communicates.
Conversions and optimisation
We define tracked actions and check the setup. Spend, enquiry quality and available sales data guide changes.
03 / REVIEW AND DELIVERY
How do we assess ad spend and conversions?
We assess enquiry or order cost, search terms and sales feedback together. Reports explain spend, outcomes, changes made and the next planned test.
We agree the starting point, deliverables and responsibilities together. Timeline, production scope, required access and ongoing support are defined in your proposal.
04 / COMMON QUESTIONS
Questions about Google Ads management.
Is media spend included in the management fee?
Media is paid to the platform; management and production are scoped separately. Budget limits are set before launch.
Can I retain my account?
We can work in your existing account with appropriate authorisation. Ownership, access and handover arrangements are agreed upfront.
SERVICE · SOLUTION · GUIDE
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